The Funnel Cake Company
© The Funnel Cake Company ~ All Rights Reserved
mix mix
If you want to witness astounding differences, give them the sample without anything on the cake. Just the plain cake. If you want the ultimate test, do this for yourself. Prepare ours and any other brand, let it sit overnight, and eat them the next morning. Oh yes, we still do every test we know how to perform on our own formula and all the competitors too. That still goes on  because we never rest when it comes to funnel cakes. We love them just as much as our customers do. We won't hesitate to change our formula if we can better it. We have done it in the past. It doesn't hurt our feelings because we didn't think of it sooner. At least we thought of it. Because of our tremendous retail sales here in Gatlinburg at our stores, we have the opportunity daily to do actual testing on real customers. This is the way we get instant feedback. It's an important part of our operations. We have had folks from other companies that make funnel cake mix stop by our locations and try to find out what we do different. Even to the point of taking a sample bag with them to try and analyze and duplicate it. One brought back a sample of what they came up with, and it sure wasn't our mix. That's one of the highest compliments any one can have, when others want to duplicate your product. Also, we have hundreds of visitors annually from the Pennsylvania Dutch and Amish Communities around the nation. They agree that our funnel cakes are the most impressive they've ever tasted, often asking us how we made them so different. We consider that a REAL compliment! OUR MIX  Years ago we developed a funnel cake mix so different that our customers went absolutely wild over it. When we started using it, they would get a funnel cake at our carry out location and walk away eating it. They were so impressed by the taste of the product, that they often came back after walking to the other side of town, or even the next day, to tell us we had "The World's Best Funnel Cakes" ! We agreed with them, and took the phrase they coined and now use it as our Trademark. We also guarantee them to be the "World's Best Funnel Cakes"™ if after the first taste you don't agree, we'll gladly give you your money back! When we introduced our guarantee in all our advertising years ago, some of our local competitors called us to ask us to remove the guarantee from our advertising after it had been out about thirty days. They were being forced to put signs on their cash registers saying "Absolutely NO Refunds"! They said it was suicide for US to have a guarantee like that in a tourist area. It would cost us dearly if we left it the way it was. We told them thanks for the advice, but we MEANT what we said. Well, we are going into our 24th season in 2012, 13 of them with the guarantee, and have yet to give a single refund. Oh yes, we have customers eat the whole thing and come back with a big grin on their face and say that one wasn't too good. But they don't want a refund, they just want another one like it! By the way, all of the competitors that called us are no longer in the funnel cake business here in Gatlinburg.We also include our money back guarantee on ANY product we produce at any of our locations. From the cakes, to our special fresh squeezed lemonade, delicious fruit freeze drinks, right down to the coffee we serve. We use ONLY the finest ingredients available to prepare our products and will not serve an inferior one. We are SO quality driven that if any product we serve gets 3 complaints of any kind, we drop the product! To know why our mix is so different and what makes it better selling than other mixes, you need to know why we developed this mix to our standards. Most people who prepare and sell funnel cakes have never concerned themselves with quality in any respect. Because every mix available was basically the same formula, they all tasted the same no matter how they were prepared. Wherever they are prepared, people are going to line up to buy them. Even if they are prepared in what resembles used motor oil and have to be eaten within two minutes before the grease in them turned back to pure lard. The profit is high, folks buy them, and repeat business is not necessary. Just get their money one time. Because of that fact, we took an entirely different approach to funnel cakes. It stands to reason, using common sense, that if an ill prepared, sometimes foul tasting product makes millions of dollars in profit, what would be the case with a completely refined product and preparation? We have proven the answer in sales results from repeat business in our Gatlinburg location, millions more can be made with a quality approach. We are now selling funnel cakes to customers who would have never even tried one because of seeing others eat something dripping with grease, prepared in a fryer that smoked like a pile of trash on fire, and served by people who looked as though they had bathed in used motor oil. We have brought funnel cakes into a whole new level of acceptance by our goal of producing the "WORLDS BEST". The first step to achieve our goal was the product itself. We researched every available mix, used them and experimented with them. We did testing on our customers and evaluated their reaction to each mix. We noted the characteristics of each mix, not only in taste, but appearance as well. We noted the oil absorption rates as well, because this is one of the most crucial qualities of any funnel cake mix. Some mixes required as much as 60 pounds of oil to be added to the fryer to produce approximately 400 funnel cakes in one day. The absorption rate was incredible! When we made the final analysis, after two years of research and development, we concluded we must have four distinct requirements to make the "WORLDS BEST FUNNEL CAKE MIX." 1) First, instead of a hard shell with no substance at all except grease, we wanted a light cake quality. One that tasted terrific even without sugar topping added to it. 2) Second, a funnel cake lower in fat and cholesterol content was needed for the health conscious consumer to help broaden the market. To accomplish this the ingredients had to be combined in a completely new type of formula. In this respect the oil absorption characteristics was of high priority. The ingredients also had to be compatible to vegetable oil and maintain excellent taste using it. Our result was a mix that has the taste with virtually no absorption of oil. Which allows us to fry hundreds more funnel cakes before the oil breaks down. A note at this point. The real test of oil and mix is to prepare a funnel cake, let it set overnight, and eat it the next day. 3) Third, the mix had to be tolerant to storage after mixing. To allow it to be refrigerated for up to five days if necessary, without any loss of characteristics in taste or frying. This was necessary because in peak season, high volume business, we mix up to 60 gallons of mix at a time. We experience some days that it takes that much mix and must be prepared for it. In order to eliminate waste if all the mix isn't used as anticipated, it must be tolerant to storage. In off season, when we don't use mix as fast, we make it in advance. Which is great for time management. This ability in funnel cake mix in itself is a major accomplishment as most mixes won't even hold overnight to be reused. You folks that do funnel cakes for a living. Try to keep your mix 24 hours after it's mixed! We have eliminated any waste of product. We achieved the 5 days storage along with one unforeseen quality. The mix we developed actually improves with 24 hours refrigeration. A major milestone in mix development! 4) Forth, mixing had to be easy and fast so that any untrained person could learn fast to get consistent results. We needed a five pound bag of mix with just the proper amount of water added, to make exactly one gallon of mix. Which would yield at least 24 funnel cakes. This mixing procedure allows the mix to be stored in one gallon containers that are used to fill the pouring pitchers as needed for frying without waste of product. One gallon containers also allow an employee to handle that amount of mix without strain. In all requirements, we have developed the best tasting, easiest mixing, fastest handling, best storage ability mix in the world. We believe our mix will be the standard in the industry in the future. Using THE FUNNEL CAKE COMPANY MIX alone will increase customers, bring them back again and again. It will save labor, time, and waste. At the same time (more importantly) dramatically increase your bottom line profits . Here's the unique facts about our mix: Five Pounds of mix makes exactly One Gallon of ready to use mix, just add water, and mix. Each gallon of mix yields about 24 funnel cakes, using 8 inch rings. If you use 6 inch rings, about 40 funnel cakes. After mixing, mix will store refrigerated for up to 7 days, without losing any qualities. Mix is formulated to be fried in Low Fat frying oils with minimal oil absorption rate. Gives an almost dry cake quality. Mix contains ingredients to enhance the aroma while frying, while retaining the unique flavor in the finished product. DRY MIX STORAGE AND SHELF LIFE: Our dry mix is to be stored under normal food storage conditions, which means a pest free environment and where temperature and humidity are controlled. Normal shelf life is six months after purchase under these conditions. If you order regularly, please make sure you rotate the stock of our mix the same as any other food service products. OUR MIX DOES NOT CONTAIN ANY TYPE OF PRESERVATIVES AND WHEAT USED IN THE PRODUCTION OF THIS MIX IS NOT SUBJECT TO PESTICIDES AT ANY STAGE OF GROWTH OR PRODUCTION.
Mixing Intructions
The Funnel Cake Company
Mixing Intructions